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Mercedes-Benz Korea Online Marketing
2011.05 ~ Now
DA, Mobile AD, Microsite, Mobile APP, Facebook, Instagram
Agency business is in progress which is official online marketing such as DA, the production of microsite, official facebook and instagram of Mercedes-Benz Korea since May, 2011.
2012.04 – Produced site The New B-Class 'Billage'
2012.05 – Operating official facebook page and produced ‘M-Class Launching Live Show APP’.
2014.10 – Produced Microsite for ‘Mercedes me’ trial ride event online.
2014.10 – Operating official instagram page.
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Mercedes-Benz Korea Online Marketing
2011.05 ~ Now
Coupang
2012. 04 ~ Now
Online DA, Mobile AD
Improve engagement, leads, and sales with strategic media plan using Korean main portal sites and mobile channels
Promote effective ads that led to efficiency improvement of Ads.
Continuous optimization of Ad creatives in terms of selecting right media channel for advertising Coupang
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Coupang
2012. 04 ~ Now
Samsung Electronics Home Appliance
2017.1~
Microsite (PC/Mobile), SNS Contents
Increase awareness of new products and boost the number of users to microsite using SNS content
Introduce new products of Samsung Electronics Home Appliance line up and provide information of Samsung Family Hub / Flex Wash & Flex Dry / Power Bot for CES 2017.
Also, create Hero content to bring attention to target audience from SNS channel.
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Samsung Electronics Home Appliance
2017.1~
Esteelauder
2013. 12 ~ Now
DA (PC & MOBILE)
Improve sales of brands including Estee Lauder, LA MIER, and CLINIQUE from online duty-free shop
Search and choose media channel with high efficiency continuously.
Also reported high ROI using strategic scheduling and close targeting by each brand.
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Esteelauder
2013. 12 ~ Now
Dorco Pace
2017.01.01~
SNS Maintenance, Viral Film, DA, SA, Online Event Promotion
Increase brand awareness and drive purchase from product trial
Maximize Ad exposure to main target audience (25-34 male) with social media channel and Digital Ad.
Increase brand awareness through campaign message and viral film
Give product trial experience to event participants as many as possible and lead to purchase with online event promotion
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Dorco Pace
2017.01.01~
Hansot
2017.02~
DA, Mobile AD
Promote and introduce monthly event using Ad and lead customers to visit offline store and purchase
Expose Ads on Naver to reach many people as possible and proceed Ads right before meal time (lunch/dinner) in order to maximize its effect
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Hansot
2017.02~
Engoo Korea
2015.09~
DA, SA, Mobile AD, Youtube
Performance marketing to increase membership
Use segmented targeting to target loyal users who are more likely to convert.
Maximize effectiveness of Ad creatives for each media channel to boost the overall performance.
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Engoo Korea
2015.09~
VietJet 5th Year Anniversary Activation in Busan
2017.02.04 ~ 2017.02.05
Offline Promotion Event
Increase brand awareness and lead to sales from active participation at the event site
Celebrating 5th year anniversary and introducing new route from Busan to Vietnam at the same time with event participation. Participants received discount coupons and gifts in the result of playing ‘Catching Golden Airplane’ and VR game at the site
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VietJet 5th Year Anniversary Activation in Busan
2017.02.04 ~ 2017.02.05
Baedal ui Minjok
2014. 03. ~ now in progress
Mobile DA
Lead to download Baedal ui Minjok app through mobile DA.
Operate mobile campaign Korean No.1 delivery app ‘Baedal ui Minjok’.
Lead to download app through a notable message
and got ‘photo review’ technique through a model.
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Baedal ui Minjok
2014. 03. ~ now in progress
Sports Toto Preparation of Fund Campaign
2014.12
DA, Mobile AD, Online Promotion
Lead active participation and share for this promotion.
Delivered appreciative message to
users and secured coverage through DA.
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Sports Toto Preparation of Fund Campaign
2014.12
Neo Lab Convergence
2014.11~now in progress
DA, Mobile AD
The campaign lead awareness and purchase
due to Neo Smart pen N2 released.
Lead purchase and secure real target through targeting
Expanded awareness of the product through media
channel which have higher coverage
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Neo Lab Convergence
2014.11~now in progress
KOBACO Public Advertisement Campaign
2014. 07. ~ 2015.09
Online DA
Recognize public campaign and message through online DA.
Operate online DA for promoting KOBACO’s public
advertisement through safe driving, energy conservation,
neighbor communication etc… that have sympathized
message and various technique.
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KOBACO Public Advertisement Campaign
2014. 07. ~ 2015.09
Insung Information Co., Ltd.
2014. 02 ~ Now
Web&Mobile site / Search AD / Power Blog / Co-promotion
We operated a campaign to improve awareness of brand through the launching campaign for ‘Hi Care Lady’ which was a medical device for relieving menstrual pain
We operated to communicate with therapy which was the concept for introducing this medical device because it wasn’t unfamiliar with consumer.
We also operated to deliver information of this product that was various points with main target.
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Insung Information Co., Ltd.
2014. 02 ~ Now
Samsung Books sales campaign
2011.08 ~ Now
DA
Samsung Books sales campaign.
Recorded excellent effect with creative which used season issue(Christmas, new year) and operated media with retargeting, site targeting, context targeting.
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Samsung Books sales campaign
2011.08 ~ Now
AXN Korea
Launching campaign
2014.3~2014.4
DA
Invite guest for premier preview.
Invite guest for premier preview party via Facebook and operated event which released video on Facebook before broadcast. Lead to issue and viral marketing of fan of American drama
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AXN Korea
Launching campaign
2014.3~2014.4
Yuhan Corporation
2013. 03 ~ 2014. 04
DA / Web site
Operated a campaign which was called ‘Truth’ that was health functional food of Yuhan Corporation.
Enhanced awareness of ‘Truth’ through game contents which was related with health, interview video by consumer who experienced product. Also, we produced a funny and reliable website for improving inflow and used season issue with DA
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Yuhan Corporation
2013. 03 ~ 2014. 04
Allianz Life 2014 Junior Football Camp
2012.11 ~ 2013.11
DA, PC/ Mobile promotion, On-offline integrated promotion.
Recruited participants of Junior Football Camp for teenagers at Munich, Germany.
Recruited participants at English language website directly until 2013 but made Korean language website for participants’ convenience at 2014, and then a lot of participants joined than 2013.
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Allianz Life 2014 Junior Football Camp
2012.11 ~ 2013.11
Annual advertising business for ‘Korea National Open University’
2013.05 ~2014.02
DA
Improved branding awareness of ‘Korea National Open University’ and operated online campaign for freshman and transfer student.
Lead to improve attention and recruit freshman and transfer student through emotional story.
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Annual advertising business for ‘Korea National Open University’
2013.05 ~2014.02
RESTYLANE
2012.04~2014.01
Promoted search ad campaign
Improved brand awareness and point of contact for consumer.
Improved brand awareness through maximized inflow rates with one-fifth of existing CPC successfully.
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RESTYLANE
2012.04~2014.01
DHC
2012.11 ~ 2013.11
DA
Operated sales advertisement for promoting purchase by season and branding advertisement when launched new product.
Reported high conversion rates through ‘DHC DEEP CLE Disney Limited Edition’ launching advertisement with offline advertisement at the same time that was the representative campaign.
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DHC
2012.11 ~ 2013.11
G Market
2006.08 ~ 2013.03
DA
Operated sales advertisement by various angles for maximizing sales and cultivating brand image.
In branding campaign case, operated for cultivating brand image with big model (Big bang who is very famous idol group in Korea) and introduced G market’s benefit.
In sales advertisement case, achieved high ROI that considered client’s feature which was directly connected to sales.
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G Market
2006.08 ~ 2013.03
3 Routes in NEW ZEALAND
2012.10 ~ 2012.12
DA / Micro site
Induced to purchase New Zealand airline ticket and improved awareness with introduced information about New Zealand.
Lead to purchase a plane ticket and improved awareness about New Zealand with various concepts’ recommended travel course that made a connection with Korean Air.
As a result, recorded higher booking rate of plane ticket beyond the goal numerical value and used Microsite for introducing New Zealand after finished this event.
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3 Routes in NEW ZEALAND
2012.10 ~ 2012.12
Toto OX Know-How
2012.02 ~ 2012.12
DA / Micro site
Operated a new product campaign of Sports Toto which was ‘Toto OX Know-How?!’.
Lead to bet and understand new product through virtual game of Toto OX.
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Toto OX Know-How
2012.02 ~ 2012.12
Guerlain
2011. 04 ~ 2012. 04
DA
Produced banner
Produced online banner for new Guerlain’s products.
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Guerlain
2011. 04 ~ 2012. 04
Dior
2011. 04 ~ 2012. 03
DA
Produced banner
Produced online banner for new Dior’s products.
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Dior
2011. 04 ~ 2012. 03
BAUSCH&LOMB
2011. 04 ~ 2011. 07
DA, Online promotion
Improved awareness and settled down at Korean market according to new Bausch&Lomb natural contact lens.
Operated online campaign for new Bausch&Lomb contact lens.
Lead to active participation of the event through notable creative with a big model and target profiling.
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BAUSCH&LOMB
2011. 04 ~ 2011. 07
Pro Baseball Manager
2010. 09 ~ 2010. 11
DA, Online promotion
Expanded game user through re-inflow of potential user and experienced user.
Selected official agency by Pro Baseball Manager and operated media plan and banner creative during 2010 post season and Asian game.
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Pro Baseball Manager
2010. 09 ~ 2010. 11
Mission
Project point